Who gets rich in a geoengineered world
I'm not bashing chemmies. I just want to talk about something more interesting: money. Not surprisingly, the question of what role private capital might play in developing and deploying the hardware to cool off the planet came up at the Fortune Brainstorm Green conference in southern California I attended earlier this week.
After all, geoengineering is the mother of all engineering projects. If we move forward with any of the various technologies that are now being discussed (a very big if), there's gonna be a lot of cash flying around. An obvious question: who will be the financial winners in a geoengineered world? Lobbyists, Carbon-sucking entrepreneurs, Early investors in albedo engineering companies, Geoengineering conference organizers, Fundamentalist preachers.
